Why Customer Feedback Matters.

I patronize an establishment or purchase a product only after thoroughly scrutinizing the review and feedback section. For instance, when I shopped online last week, the only products I purchased were ones that had good reviews on the website.

The two major concerns of business owners are customer satisfaction and loyalty, hence the benefits of customer feedback.
First, let us start this off by explaining what Customer Feedback is;

Customer feedback is data provided by consumers on their experience with your products or services. In plain words, getting customer’s feedback is the only straight-to-the-point way of knowing if customers are getting value and satisfaction out of a certain product or service, and if they are loyal to your brand.

"We know that the best way to drive positive change is to learn from our mistakes and hear what our customers have to say. Our companies thrive off customer feedback. It helps us to innovate and disrupt, and keeps us relevant."

- Richard Branson, Founder Virgin group of companies


Top establishments understand the importance of customer feedback. They regularly pay attention to the opinion of their consumers. They let their business revolve around their customers and never make the mistake of ignoring their voice. Customers would turn to other companies who listen to them if you do not.

While developing a customer feedback strategy, ensure that collation and collection of feedback is as easy as possible. Give customers the opportunity to share their opinion and ensure products and services are regularly improved.

When getting customer feedback, ask your customers about their likes and dislikes. Always make them feel important and involved. You can also take a survey and ensure survey questions are specific. Specific questions and answers will make it easy to identify areas in need of improvement.
Ensure to ask tons of important questions. Though cumbersome, it will make your data easier to analyze.

In conclusion, customer feedback helps you know your customers and increases their engagement and loyalty. As a brand, if you desire growth, ensure you listen to your customers!